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Sustaining Your Brand as an International Higher Education Hub

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Introduction Market power in higher education is often linked to the rankings of institutions and entry requirements, which are closely tied to market demand. However, regardless of the size of your institution or your role in student recruitment, retaining international students is always a key priority. The ultimate aim is to establish a strong brand for academic success and integrity, that quality students choose your institution effortlessly. Reaching this level requires a great deal of skill, planning, and strategic effort. Some, took centuries to achieve this level of success and now only accept top-notch students, boasting high-profile alumni on a global scale. Disclaimer: The opinions expressed in this article are the author's own and do not reflect the view of an organization in the education industry. Any errors or omissions are those of this author. First Half The first half of the year has passed, and for most HEIs, there is sufficient data to gauge the performance of ...

Ensuring A Proactive Approach While Choosing Education Agents

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Introduction International high education providers attract international students through a variety of channels, including institutional cooperation, alumni networks, advertising, fairs and exhibitions, internet and social media marketing, education agents, and government organizations.With financial pressures and global competition (Lomer, Papatsiba and Naidoo 2018), increasing numbers of HEIs have outsourced international recruitment to agents (Robinson-Pant and Magyar 2018). Disclaimer : The opinions expressed in this article are the author's own and do not reflect the views of any organization in the education industry. Any errors or omissions are those of this author. The Use of Agents Utilizing international recruitment agents requires significant resources and presents risks to all parties involved. Despite discussions about the risks and expenses associated with using agents, there is still a lack of widespread understanding regarding the management and regulation of this ...