The Faculty Digest

Introduction : As the international student market becomes increasingly competitive, success in attracting and retaining international students depends on a country's or institution's ability to invest resources in understanding and addressing market needs. It is essential to comprehend students' choice and decision-making processes to effectively navigate the student recruitment market.  Disclaimer : The opinions expressed in this article are the author's own and do not reflect the view any organization in the education industry. Any errors or omissions are those of this author. Benefits of the International Student Market There are many benefits associated with the provision of education services across borders. International education contributes positively to a country’s social, cultural, intellectual as well as economic engagement with the world. A country’s competitiveness in the global economy depends, among other things, on international and cross-cultural aware...