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Proactive Steps For a Successful Event

Which metrics really dertermine a successful event?   Prior to the advent of social media, people heavily relied on word of mouth to determine the success or failure of events. Positive feedback from trusted individuals would often sway decisions to participate in similar events or engage particular event organizers. Conversely, negative comments from questionable sources led to a careful consideration of multiple perspectives before forming opinions about venues, organizers, or other stakeholders. Providing a positive client experience was and still is crucial for long-term success.  Thanks to the rise of social media and technological advancements, we now have access to a multitude of sources to gather information and feedback, allowing us to gain valuable insights into potential projects and engagements. This article aims to assist both event organizers and stakeholders of any event by shedding light on important metrics that can be used to evaluate event success and t...

The Changing Dynamics of Workplace Skills and Education

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Introduction Higher Education is a cultural and scientific resource that fosters personal growth and drives economic, technological, and social progress. It facilitates the sharing of knowledge, research, and innovation, and prepares students with the skills needed to adapt to dynamic job markets. For students facing vulnerability, it serves as a pathway to economic stability and secure future. However, in recent years, industry and academic experts have observed a concerning skills gap in the workplace (SHRM,2019). Many positions remain unfilled despite extended vacancy announcements, or they are filled with poorly matched candidates. This is in sharp contrast to the traditional expectation of positions being quickly filled by incoming college and university graduates who were educated for such roles. What is Skills Gap? The skills gap refers to the difference between the skills needed for a job and the skills that the workforce actually has. It can show up as job positions that are ...

Sustaining Your Brand as an International Higher Education Hub

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Introduction Market power in higher education is often linked to the rankings of institutions and entry requirements, which are closely tied to market demand. However, regardless of the size of your institution or your role in student recruitment, retaining international students is always a key priority. The ultimate aim is to establish a strong brand for academic success and integrity, that quality students choose your institution effortlessly. Reaching this level requires a great deal of skill, planning, and strategic effort. Some, took centuries to achieve this level of success and now only accept top-notch students, boasting high-profile alumni on a global scale. Disclaimer: The opinions expressed in this article are the author's own and do not reflect the view of an organization in the education industry. Any errors or omissions are those of this author. First Half The first half of the year has passed, and for most HEIs, there is sufficient data to gauge the performance of ...

Ensuring A Proactive Approach While Choosing Education Agents

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Introduction International high education providers attract international students through a variety of channels, including institutional cooperation, alumni networks, advertising, fairs and exhibitions, internet and social media marketing, education agents, and government organizations.With financial pressures and global competition (Lomer, Papatsiba and Naidoo 2018), increasing numbers of HEIs have outsourced international recruitment to agents (Robinson-Pant and Magyar 2018). Disclaimer : The opinions expressed in this article are the author's own and do not reflect the views of any organization in the education industry. Any errors or omissions are those of this author. The Use of Agents Utilizing international recruitment agents requires significant resources and presents risks to all parties involved. Despite discussions about the risks and expenses associated with using agents, there is still a lack of widespread understanding regarding the management and regulation of this ...

Key Factors To Consider While Navigating The International Student Market

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Introduction : As the international student market becomes increasingly competitive, success in attracting and retaining international students depends on a country's or institution's ability to invest resources in understanding and addressing market needs. It is essential to comprehend students' choice and decision-making processes to effectively navigate the student recruitment market.  Disclaimer : The opinions expressed in this article are the author's own and do not reflect the view any organization in the education industry. Any errors or omissions are those of this author. Benefits of the International Student Market There are many benefits associated with the provision of education services across borders. International education contributes positively to a country’s social, cultural, intellectual as well as economic engagement with the world. A country’s competitiveness in the global economy depends, among other things, on international and cross-cultural aware...